On the 17th November 2009 the University hosted a panel of industry experts as part of enterprise week to answer any questions us business students would have. The panel included Sue Elms Executive Vice President, Global Media Practice Millward Brown, Sue Unerman Chief Strategy Officer Mediacom, George Hutchinson, Chair and Managing Director Public Affairs, Burson-Marsteller UK, Rik Haslam, group creative architect for WWAV RAPP and Matthew Chapman: International Service and Systems Innovation Director Billetts. – Quite a spread!
The main topic of discussion seemed to be the agreement that business relays more on its brand rather than its advertised products. “Brands bringing communities together to build brand value” said Rick Haslam.
The panel also discussed the battle of PR versus Advertising; Sue Unerman said she felt that Advertising in the twenty first century is still finding its way and trying to “figure it out, it’s difficult to control a brand in a less controlled environment”. This referring to the amount of press leakage companies battle, the constant instant reactions they not only have to hear but also have to answer to. Matthew Chapman stated that PR is more experienced compared to the other forms of Marketing Communications when it comes to dealing with the internet, it is more “prolific with communicators having a voice, agencies have to interact with the consumers.”
When speaking about the move from graduate to career within the industry the panel said “connect emotionally to consumers” Rick Haslam, not to underestimate the skills learnt at university (Matthew Chapman) and to “build up relationships with confidence towards the senior clients, you’re a brand.” (Sue Unerman). Taken fully on board!
Know more about the panel here:
Sue Elms of Millward Brown - http://www.millwardbrown.com/Sites/MillwardBrown/Content/CompanyProfile/Bios.aspx?id=SueElms
Sue Unerman of Mediacom - http://mediacomuk.com/index.php/people/senior-management-london/sue-unerman-chief-strategy-officer
George Hutchinson of Burson-Marsteller - http://www.bursonmarsteller.co.uk/content.php?hmID=43&smID=49
Rik Haslam of WWAV RAPP - http://uk.linkedin.com/in/rikhaslam
Matthew Chapman of Billets - http://uk.linkedin.com/pub/matthew-chapman/9/AB3/B80
bit thin - if you fill it full of links to the people mentioned and their companies you can improve the rankings - and check for typos
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